In today’s world, a business that does not have its own website practically does not exist. Of course, there are industries for which websites are only an unnecessary burden to maintain, but this is a very small group. Each of us, on a daily basis, looks for information on the Internet, searches for a hairdresser or dentist. But this is not the main focus of interest; we often also expect information in a condensed form. A good website is the key that delivers this “pill” to our customers.
A common mistake when creating a website for your business is focusing on preparing a simple business card (landing page). While this solution is a reasonable compromise between costs and budget at the beginning of our business, ultimately it limits contact with the customer. Positioning becomes problematic. SEO for a simple business card does not allow you to acquire new customers. Therefore, it is worth focusing on … functionality. By preparing a reliable price list of services or a reservation module, we significantly increase our chances of “capturing” the customer to our website and brand.
In today’s world, everyone expects completeness in life. When we want to watch a movie, we appreciate the extensive catalog of our favorite VOD service. The same principles apply to a business website. Currently, customers expect our
